Landing Page vs Website in Denmark – Which One Converts Better for Ads?

In the fast paced world of digital marketing, especially here in Denmark, getting conversions is everything. You could have the best ad creatives, a killer product, and a generous budget, but if your traffic doesn’t convert, it’s all for nothing. So the big question is: should you send users to a landing page or your website?

Let’s break this down with a Danish lens, drawing on insights from ISA Media Group, a full-service agency specializing in ad sales, publishing, and creative solutions.

A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking an ad. Unlike a full website, it focuses on a single goal, getting the visitor to take one action: sign up, buy, book, download, etc.

• A powerful, clear headline 
• One CTA (call-to-action) above the fold 
• No distractions (menus, external links) 
• Testimonials or trust elements 
• Mobile responsiveness
  
  
• Quick load time

• Lead Capture Pages: Great for collecting emails or form submissions 
• Click-Through Pages: Used in eCommerce to guide users to checkout 
• Sales Pages: Long-form content meant to persuade and sell

A website is a collection of related pages under one domain. It’s your digital storefront where visitors can browse products, read about your brand, and interact across various pages.

• Home page
• About us
• Services/products
• Blog
• Contact page
• Privacy/legal pages

If you’re building long-term brand equity, targeting multiple personas, or offering multiple services or products, a website is often more appropriate.

Danes value transparency, speed, and simplicity. They’re privacy-conscious and very selective. A slow or confusing landing experience is a guaranteed bounce.

Over 75% of ad traffic in Denmark now comes from mobile devices. Your site or page must be optimized accordingly.

Danish users expect clarity, local language, and professional-looking content. Anything that feels “scammy” or unclear gets ignored.

Landing pages tend to have higher CTRs because they eliminate distractions.

Websites generally have higher bounce rates, especially if they aren’t well-structured.

Landing pages often lead to lower CPAs when well-optimized, especially in Danish Facebook and Google Ads campaigns.

• Hyper-targeted 
• Easy A/B testing 
• Quick to set up 
• Lower distraction = better conversions

• Not SEO-friendly 
• Can feel too salesy 
• Doesn’t support broad brand exploration 

• Great for SEO 
• More informative 
• Builds long-term trust and authority

• Can confuse users with too many options 
• Slower to load 
• Not ideal for rapid testing

ISA Media Group ran a localized campaign for a health supplement with a simple lead-gen landing page. Result: 47% increase in conversions vs. the homepage route.

A full website was used for a real estate campaign in Aarhus, with strong SEO value but only 12% conversion, because visitors were distracted by too many options.

We use dedicated landing pages for time-sensitive offers, event registrations, and product launches. Simplicity + localization = performance.

For clients building authority or long-term lead funnels, we optimize entire websites with conversion-focused design and structure.

• B2B = usually website with deep content 
• B2C = landing pages for fast action

• Offers → Landing Page 
• Branding → Website 

They typically aren’t indexed or optimized for SEO. Use them only for paid campaigns.

Perfect for building domain authority, blog traffic, and backlinks in Denmark.