Facebook Ads vs Google Ads: Which Is Best for Danish Businesses?
Facebook Ads vs Google Ads: Which Is Best for Danish Businesses?
If you’re a Danish business owner exploring online marketing, you’ve likely asked the golden question: “Should I invest in Facebook Ads or Google Ads?” These two giants dominate the world of paid ads, each with its own style, benefits, and audience.
With digital usage soaring in Denmark and consumers spending more time online than ever, advertising smartly can set your brand miles ahead. But with limited budgets and endless marketing options, picking the right platform is critical.
Let’s break it all down so you can make the best decision for your business.
Understanding Facebook Ads
Facebook Ads allow businesses to advertise across Facebook, Instagram, Messenger, and the Audience Network. It’s all managed through Meta Ads Manager, where you can define your target audience down to age, interests, location, and behavior.
Want to target young mothers in Copenhagen who like organic food? Facebook’s got your back.
Facebook Advertising Price in Denmark
You might be wondering, “What does advertising on Facebook cost?” In Denmark, the average CPC (cost-per-click) for Facebook ads ranges between DKK 2 to 8, depending on your niche, ad quality, and audience targeting. The cost is flexible, making it ideal for both small and large businesses.
Understanding Google Ads
Google Ads, formerly known as AdWords, puts your business in front of users who are actively searching for something you offer. It’s intent-based advertising, meaning people are already looking to buy, compare, or learn.
It includes:
- Search Ads: Text-based, appearing on top of Google search results
- Google Display Ads: Banners across millions of websites
- YouTube Ads: Pre-roll, mid-roll, and display ads on YouTube
Google Advertising Cost
Google Ads pricing varies based on your keywords’ competitiveness. In Denmark, you might pay anywhere from DKK 5 to 30 per click. However, these clicks are usually higher quality because they’re from users with clear buying intent.
Audience Targeting Comparison
Facebook: Interest-Based Targeting
Facebook excels at profiling its users. You can target based on:
- Job title
- Interests
- Pages liked
- Behavior patterns
Google: Intent-Based Targeting
Google uses keywords. When someone searches for “best hair salon in Aarhus,” you can appear right there in the results. It’s great for businesses where timing is key, like emergency plumbing, restaurants, or e-commerce.
Which Is Better for You?
If you sell trendy fashion or run a café in Copenhagen, Facebook helps create awareness. But if you sell solar panels or consulting services, Google captures high-intent leads.
Ad Formats and Creativity
Facebook’s Visual Playground
You get:
- Single image
- Carousel
- Video
- Stories
- Reels
It’s perfect for emotional, visual storytelling.
Google’s Multi-Format Offerings
Google Ads give you:
- Text ads
- Display ads
- Google Shopping ads
- YouTube video ads
Great for both practical and creative campaigns, depending on the network.
Advertising Costs in Denmark
Facebook Ad Costs
Start with as little as DKK 50/day. It’s flexible, with CPC and CPM options.
Google Ad Pricing
Expect to spend a bit more for high-value clicks. Some niches (like insurance or real estate) have higher keyword competition, increasing the price.
ROI Comparison
While Google may bring fewer clicks, those clicks often convert better due to intent. Facebook builds loyalty and brand familiarity over time.
Business Goals and Funnel Placement
Top of Funnel? Facebook Wins
If you’re building awareness or launching a new product, Facebook’s storytelling format helps you shine.
Bottom of Funnel? Google Takes the Lead
Google is great for conversions. The user is already searching, you just need to show up.
Performance Measurement
Both platforms offer detailed analytics, but they shine in different ways.
Facebook Ads Manager
- Audience insights
- Engagement metrics
- Pixel-based conversion tracking
Google Ads Dashboard
- Real-time search terms
- Ad rank and quality score
- Keyword performance
Mobile vs Desktop Reach
Facebook: Mobile-First Platform
Most users scroll on mobile. Your visuals need to pop in 3 seconds.
Google: Omnichannel Reach
Google reaches users across search, mobile apps, desktops, and YouTube, all synced with intent.
Industry-Specific Effectiveness
- E-commerce & Fashion: Facebook + Instagram Ads
- Service-Based (Plumbing, Law): Google Search Ads
- Coaching or Education: YouTube + Facebook combo
- Local Stores: Google My Business + Facebook awareness ads
Ad Fatigue and Saturation
Your audience can see the same ad too many times. Refresh creatives weekly.
Keywords can be saturated. Monitor CTR and competition closely.
Retargeting Capabilities
Both platforms excel here.
- Facebook Pixel lets you build lookalike audiences, retarget visitors.
- Google Remarketing shows your ads to site visitors across search, YouTube, and display networks.
Ease of Use
Facebook Ads Manager
Takes some learning, but offers a visual, drag-and-drop feel.
Google Ads
More technical, especially with keyword bidding, but powerful once mastered.
Integrations
Both platforms integrate with:
- Shopify
- CRM tools
- Email marketing
- Analytics dashboards
Conclusion
So, Facebook Ads or Google Ads, which is better for Danish businesses?
It really depends on your goals.
- Want to build awareness and community? Start with Facebook Ads.
- Want instant leads or drive high-intent traffic? Choose Google Ads.
For many businesses in Denmark, a combo strategy works best. Use Facebook to attract and engage, and Google to close the deal.
Still unsure? Contact ISA Media Group at T. +45 72 62 72 62 or E. info@isamediagroup.com for a tailored ad strategy today.
FAQs
- Is Facebook advertising still effective in Denmark?
Absolutely! With high daily active usage, Facebook and Instagram are still powerful tools for Danish brands to engage with local audiences. - Can I run both Facebook and Google Ads together?
Yes, and you should. They complement each other across different stages of the customer journey. - How much budget do I need to start?
Start with DKK 1,500–3,000/month per platform. Scale once you see traction and ROI. - Which platform brings faster results?
Google Ads usually brings quicker conversions due to search intent, while Facebook builds long-term engagement. - What industries perform best on each?
E-commerce, food, and fashion do great on Facebook. Legal, health, real estate, and high-ticket services do better on Google.
