Meeting Mount Everest on its terms

Rasmus Kragh was the first Dane to climb Mount Everest without supplemental oxygen. In this editorial he reveals how he respectfully met his opponent, the mountain, on its terms. By training like a professional athlete and building up a mental mindset to withstand the challenges he made the impossible possible. An article about extreme sport, unique courage and on achieving one’s goals – but also a story that inspires the reader to aim higher and achieve his or her dreams.


A visual climb

To portray Rasmus Kragh’s struggle to reach the top, we worked with six columns to visually create the steps taken to reach the ultimate goal. With each step the reader explores the ups and downs, the hard work and the new horizons that await on the other side.