Fashion advertorial with a personal message

Instead of merely presenting the latest By Malene Birger collection, this advertorial portrays the connection between a woman and her handbag. In the interview, Creative Director Christina Exsteen explains the long-lasting relationship with the perfect handbag, how daily routines, lifestyle and individual taste requires a certain bag. With six different styles to choose from, it is up to the reader to identify with the bag that matches her personality.


A match with Berlingske’s female readers

Each of the six handbags are inspired by and named after a female Scandinavian artist, singer or model. Published with Berlingske and addressing topics such as quality, individuality and empowerment, this advertorial was directed at a confident and quality conscious female audience, primarily based around Copenhagen and Northern Zealand.