Dental health across borders

How does a German dental clinic reach a Danish clientele? This advertorial was published in Hallo Nabo, an inspirational shopping and travel magazine, distributed with national newspaper Jyllands-Posten. Reaching out to Danes planning their next trip across the border, this was an excellent opportunity for the dental clinic to get in touch with a new clientele and adding extra value to their next trip to Northern Germany.


Strategy across borders and platforms

In this cooperation we combined print advertorials with an online strategy, which made it possible for the clinic to reach the Danish audience on several platforms. With different messages offline and online, delivered at different times, the clinic reached a wider audience while at the same time reaching the same users through different channels with different stories.